Digital Media

Students will develop professional and social skills through interaction with performers, clients and peers; as well as theoretical and technical knowledge and understanding underpinning these skills. This will allow their creativity and flair to be harnessed in the design and production of media products used within the industry.   Students will develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, post-production and presentation of products. They’ll also learn how to analyse target audience requirements, research market demands and bring a media concept alive working in line with legal and regulatory requirements.

Students will also gain an understanding of how different businesses and organisations in the media sector work. When it comes to progression or employment, our students will learn about the variety of opportunities available to them, and the roles and responsibilities of media businesses and organisations within the sector. This will make sure students develop clear ideas about where they might like to take their career and what progression routes they’d like to follow.

This qualification is equivalent to one A Level. 


Course Content 

Unit 1 - Media products and audiences

The aim of this unit is for students to develop their understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. You will learn about the different ownership models within media industries, and they will learn how to analyse different media products within the sector in order to understand the fundamentals of how meaning is created for audiences. Students will learn about how audiences are categorised, researched and targeted by media producers. You will also learn about how media institutions distribute and advertise their products to audiences.

Unit 2 - Pre-production and planning

By completing this unit, students will understand the pre-production process the creative media industry follows when creating a product. They will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. Students will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. They will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs.

Unit 3 - Create a media product

Media products have a range of different purposes. Whether it is to advertise and promote a product or service, inform an audience of a cause or engage and entertain an audience. The aim of this unit is for your students to develop knowledge and understanding of the production processes of producing a media product from one of the following: 

• Print-based product

• Audio-visual product

• Audio product.

Students will apply their learning gained in Units 1 and 2 to plan and produce a media product. They will complete planning materials to take forward in the production and post–production stages of an intended media product. Students will plan, produce and edit original content for their intended product. 

By completing this unit students will have the skills to:

• Create a proposal to meet a client brief

• Produce planning materials

• Create and manage original content for the product

• Apply editing techniques.

Unit 6 - Social media and globalisation

Social media has revolutionised the way in which people connect and we can interact in an instant with someone on the other side of the world. In terms  of media production, social media has also fundamentally changed the way  in which media institutions and creative professionals reach and interact with target audiences who are now global.  The aim of this unit is to enable students to understand the ways in which online technologies and social media products have created a globalised, connected society and how such tools are used by media producers. As part of this students will evaluate the positive and negative impacts of social media on businesses, individual users and producers. They will also learn about issues surrounding censorship and regulation of social media, and the impact this has on media production and distribution. Students will fully investigate how media producers use contemporary social media to generate ideas, fund and plan projects with other professionals and how social media is used commercially to create awareness and advertise products to global audiences. 

Promotional Video


Assessment is specifically designed to fit the purpose and objective of the qualification.  Students will be assessed both internally via course work and externally via examinations across the two year course.

Students will be assessed both internally and externally

Internally assessed units:

Unit 3 - Create a media product

Unit 6 - Social media and globalisation

Externally assessed units:

Unit 1 - Media products and audiences

Unit 2 - Pre-production and planning



By studying the Digital Media Extended Certificate Level 3 qualification here at Meopham School you will be able to go onto to study a wide range of courses at University linked to the subject area, such as;

  • University of Bath - Creative Media BA (Hons)

  • University of Portsmouth - Creative Media Technologies BA (Hons)

  • University of Warwick - Media and Creative Industries BA (Hons)

  • Middlesex University (London) - Advertising, Public Relations and Branding BA (Hons)

  • Middlesex University (London) - Creative Writing and Journalism

Jobs available to you after an undergraduate degree in the subject area can include;

Jobs directly related to a media degree include:

  • Digital marketer

  • Media buyer

  • Media planner

  • Media researcher

  • Music producer

  • Public relations officer

  • Runner, broadcasting/film/video

  • Social media manager

  • Television/film/video producer

  • Web content manager

Jobs where a media degree would be useful include:

  • Advertising account executive

  • Broadcast journalist

  • Editorial assistant

  • Event manager

  • Film director

  • Magazine journalist

  • Market researcher

  • Marketing executive

  • Media researcher

  • Photographer

  • UX designer

  • Writer


Media studies graduates typically enter careers in the media, cultural and creative industries. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, PR and media practice.

Employers include:

  • communications agencies

  • the Civil Service

  • further and higher education institutions, such as colleges and universities

  • local government

  • marketing organisations

  • media companies

  • the newspaper industry

  • PR consultancies

  • publishing companies

  • TV and radio companies.


Entry Requirements

In order to attend Meopham Sixth Form the minimum entry requirement is 5 level 4 GCSEs, including English and Maths.

A GCSE/BTEC Level 2 in Media Studies is not required and students will not be at a disadvantage if they do not hold a previous Media qualification.